My mission & I
I’ve spent more than 30 years in sales, business development and leadership — and the deeper I went, the clearer one truth became: the hardest part of selling isn’t skill. It’s emotional strain.
People think prospecting breaks down because of poor technique.
It rarely does.
It breaks down because the system underneath the salesperson is fragile, chaotic or unclear… and the emotional weight of that slowly erodes confidence.
I’ve lived that myself.
The long days lost to research.
The knot in your stomach when the pipeline dries.
The feeling of constantly catching up.
The quiet pressure no one talks about.
For years I thought the answer was to work harder, push more, try again.
It wasn’t.
The real shift came when I rebuilt my entire approach around clarity, psychology, rhythm and structure — instead of noise, tactics and hope.
That shift became the foundation of what I teach today.
Why I created the SmartSell: Prospect to Client Setup
SmartSell wasn’t born in a workshop.
It came from experience, decades of it.
From corporate roles in FMCG, automotive, financial services and senior living… to training senior leaders, fee-earners and sales teams across the UK and Europe… to supporting 2-star generals and ambassadors transitioning into commercial roles…
I saw the same pattern everywhere: Good people, capable sellers — working in systems that made prospecting far harder than it needed to be.
The SmartSell Setup is my answer to that.
A calm, structured way to sell that removes the mental clutter, reduces the emotional strain and gives people a rhythm they can actually sustain.
A system that blends:
Psychology and communication
Clean, compliant technology
Human, pattern-breaking email
CRM discipline
And a clear path from prospect to conversation
It’s built for people who want to sell with confidence, clarity and composure — not chaos.
My philosophy: sales should support who you are, not strip you down
I don’t believe in shouting louder.
I don’t believe in overcomplicating the tech.
And I don’t believe in systems that exhaust the very people they’re meant to help.
Sales — at its best — is calm.
Structured.
Human.
Consistent.
When the process supports the person, everything lifts:
Your confidence.
Your headspace.
Your performance.
Your results.
This is the heart of the SmartSell Setup.
And it’s why I do this work.
Why do individuals & SMEs turn to me
Sales Process is just not working
Strive to achieve consistent growth through client retention and new business generation
Unable to build relationships with prospects
Feeling frustrated dealing with sales individuals who don’t pull their weight and not ‘earning’
Getting unacceptable returns on traditional business growth activities
Desire to become the go to Trusted Advisor
Feeling under pressure to eliminate their
lack of presence
Facing threats and pressures from competitors and vendors that are moving ahead
Tired of living with inconsistencies
External help to deal with internal resistance
I listen and help them address their specific situations
I thrive on adapting to a wide variety of different industries and challenges
Diminishing returns on LinkedIn?
For years I trained many companies and individuals around the world on using LinkedIn. I always mentioned that LinkedIn was only one piece of the puzzle. External practices were required like following up, building relationships and crafting emails.
For many this was a bridge too far.
Until now the technology has not been there to complete the jigsaw.
The SmartSell: Prospect to Client Setup has arrived
MilesMoreFreedom
Why me?
I continue to grow and dominate the training space in my niche because I am very different to what you will find in the marketplace, both in experience, training delivery, assets, resources and results.
With so many trainers and sales improvement gurus out there, most stakeholders want to understand what makes me different, and why I’m more effective at solving their problems than all the others claiming to have the answers.